The Brand

SHEROZ — a name that carries the strength of its meaning. Derived from Persian, Sheroz translates to “King of the Day.”

It is a reminder that every dawn brings an opportunity to lead your life with confidence, elegance, and purpose.

Built upon this spirit, SHEROZ was founded with one belief: to rule your day is to rule your world.

Each moment, choice and scent you wear is an expression of personal sovereignty — a reflection of who you are and who you aspire to be.

Our Philosophy

 

We believe fragrance is more than an accessory — it is a form of self-expression, a declaration of identity. Every note tells a story, every bottle embodies freedom.

At SHEROZ, we create scents for those who dare to live intentionally — those who seek beauty, adventure, and meaning in every experience.

 

The Spirit of Travel

 

Travel and exploration lie at the heart of our vision. The world inspires us — its colors, cultures, and contrasts. We strive to bottle this essence of cities and destinations into our creations.

Our first collection is a tribute to this spirit of discovery, capturing the essence of destinations that awaken the senses and expand the soul. Each fragrance invites you to explore, to feel, and to remember that true luxury is being able to go wherever you want, whenever you want.